Will a new website hurt my Google rankings?

No, when it is done right, and protecting them is the whole point. Rankings live on your domain, your content, and your site's technical health. We keep your domain, keep or properly redirect your URLs, and keep the content that already ranks. The new site is faster and cleaner, which Google rewards, so rankings usually improve.

What is AEO, or Answer Engine Optimization?

AEO is being found and named when people ask an AI assistant like ChatGPT, Perplexity, or Google's AI for a recommendation, instead of searching the old way. We build your site so those answers can cite your firm.

Are you an SEO agency?

No. We build a site that is technically excellent for search and AI, and we preserve the rankings you already have. We do not run ad campaigns, sell links, or replace an SEO team you trust. We make their job easier.

SEO and AEO, in depth

Found by Google, named by AI, without losing what already works.

If where you rank matters to you, this is the honest, detailed version. What we protect, what we add, and what we don't do. The short answer: a rebuild done carelessly can cost you rankings. Done the way we do it, they move with you and usually improve.

The honest answer

Will a new website cost me the queries I already get?

It's the right thing to worry about. Working SEO is hard-won, and you should protect it. So we don't ask you to gamble it. We protect the exact things your rankings depend on, and rebuild only what your visitors see.

Your domain

Rankings live mostly on your domain. We keep it exactly as is, so the authority you have built over the years stays yours.
Your web addresses

We keep your existing page URLs, or redirect them properly, so no link breaks and no ranking is dropped on the way over.
Your content

The pages and words that already rank stay. We restructure and sharpen them for how people read today. We do not delete what works.
Your history

Years of being indexed by Google do not reset. Search engines see the same firm at the same address, only faster and clearer.

We don't touch what brings people in. We rebuild what they see when they arrive, so more of them become clients.

Built to be found

A site built the way search engines reward.

Google rewards sites that are fast, clean, and clearly structured. Most dated sites are none of those. Yours is built right from the foundation.

Speed

Your pages are pre-built as static HTML and served from a global edge network, so they load in under a second. Fast sites rank higher.

Clean structure

Semantic, well-ordered HTML that tells search engines exactly what each page is, instead of the script-heavy tangle most dated sites ship.

Structured data

Schema.org markup on every page, so Google understands your firm, your people, and your services, not just your text.

The fundamentals

A clean sitemap, a mobile-first layout, and HTTPS everywhere. The basics most older sites quietly fail, done right.

Don't take our word for it

A perfect score on Google's own audit.

We build to a clean sweep of Google Lighthouse, the speed and quality audit Google publishes free: 100s across performance, accessibility, best practices, and SEO. Run it on your new site yourself. A fast site doesn't just rank higher, it keeps the visitors a slow site loses before they ever see your work.

The new front door

More buyers now ask AI before they ever open Google.

When someone asks ChatGPT, Perplexity, or Google's AI for a firm like yours, the answer names a handful of names. AEO, Answer Engine Optimization, is the work of making sure yours is one of them. This is pure upside. Your Google rankings are protected either way, and now you show up in the place buyers are starting to look first.

A summary written for AI

We publish an llms.txt file: a clear, structured description of your firm written for the crawlers behind ChatGPT, Claude, and Perplexity.

Answers to real questions

Structured question-and-answer pages for what your clients actually ask, so an AI can quote you directly instead of guessing.

Markup for your people and work

Schema for each team member and service, so an AI answer can name your firm, your partners, and exactly what you do.

Where we draw the line

What we don't do.

We'd rather be clear than oversell. Vinvely builds a site that is found and converts, and keeps it that way. We are not a keyword-campaign or PR agency. So we don't:

✕ Run paid advertising or Google Ads campaigns
✕ Sell links, run link schemes, or any tactic that risks a Google penalty
✕ Send monthly keyword reports or chase rankings for terms you don't need
✕ Replace an in-house team or SEO agency you already trust

If you have an SEO team or agency you trust, we make their job easier. A faster, cleaner, better-structured site is the foundation their work stands on.

Being found is only half the job.

SEO and AEO get you in front of the right people. But it's all wasted if they land on an average website. SEO is a wasted investment if it leads to an average site. So we build for both: found, and worth finding.